Amway Marketing Strategy Case Studies

Amway is part of Alticor, a group of companies with annual sales revenue of approximately billion.Amway offered its IBOs in Eastern Europe the opportunity to order and sell products online in 2001 – first in Hungary, then Croatia, the Czech Republic, Poland, Romania, Slovakia, Slovenia, and Turkey.

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Since early 2011, we've been working on a common E-Commerce platform for Eastern and Western Europe.

The platform targets 29 countries and provides Users across all markets with the same functions.

When they collect orders, deliver products, or make presentations and conduct training, they often work out of their home.

We wanted to allow ABOs to take their business with them for every meeting with a client.

Since 2012 we have observed a growing number of visits to Amway Online from mobile devices – smartphones and tablets.

Users, especially the Amway Business Owners (ABOs), started to ask about a mobile version of the system that they could access on their smartphones, while at their clients' location.

Instead of suggesting other products, Amway has the possibility to build a customer review body.

Another way to persuade people to buy is other customers’ suggestions: “Customers who bought this item also bought…”.

Social Proof has more power than the seller’s word.

Find out more tips&tricks about online stores optimization from our Resources section: blog, infographics and a quiz to show you how to get more conversions.

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