He taught there as a professor of psychology until he retired in 1979, and was Emeritus until 1996. Asch was interested in how humans form impressions of other human beings.
He taught there as a professor of psychology until he retired in 1979, and was Emeritus until 1996. Asch was interested in how humans form impressions of other human beings.He was intrigued how we are able to easily form impressions of humans even though we have such complex structures.With the help of Gardner Murphy, Lois Murphy, Franz Boas, and Ruth Benedict he gained a summer fellowship and investigated how children become members of their culture. He became much more interested in Gestalt psychology after meeting and working closely with his adviser at Columbia, Max Wertheimer, one of the founders of Gestalt psychology. In 1947, he moved to Swarthmore College, where he stayed for 19 years (1947–1966). In 1966, Asch left to found the Institute for Cognitive Studies at Rutgers University (1966–1972).
Asch concluded "to know a person is to have a grasp of a particular structure".
Thus, if another characteristic in this list was changed between two subjects, such as manipulating the words "polite" and "blunt", instead of the words "warm" and "cold", it would not affect the impression of the person as much as did "warm" and "cold".
Asch called "warm" and "cold" "central" characteristics, and "polite" and "blunt" peripheral characteristics.
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