Tags: Cineteca D Essay MilanoUc College Application Essay QuestionsEssays Globalization AdvantagesBest American Essays 2011 OnlineCreative Problem Solving Lesson PlansWrite Thesis StatementResearch Proposal ThesisSmall Business Plan In PakistanIn Favor Of Abortion Essay
Good to Great, by Jim Collins, presents the conclusions after studying a certain subset of publicly traded companies to identify key attributes of how companies go from good to great.
What is stopping companies like these from becoming the media’s darlings?
Maybe, asked a better way, what is keeping these companies from going from good to great?
When things go poorly, however, they look in the mirror and blame themselves, taking full responsibility.
The comparison CEOs often did just the opposite – they looked in the mirror to take credit for success, but out the window to assign blame for disappointing results.
Instead, he wanted to look at a set of companies that made a leap from average or below average results in the stock market, to great results which needed to be sustained at least 15 years.
What was surprising, was these good to great companies generated cumulative stock returns that beat the market by an average of seven times in fifteen years, better than the results delivered by an index of the world’s greatest companies (Coca-Cola, GE, Intel, etc.)Next, the research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great.
What differentiates good companies from great companies? Each quarter and each year, they are profitable, but they aren’t amazing.
Why do some companies grow over time, while others seem to stay stagnant? They are good, but aren’t going to be your portfolio’s all stars.
It is impossible to make good decisions without infusing the entire process with an honest confrontation of the brutal facts.
Creating a climate where the truth is heard involves four basic practices: Leadership does not begin just with vision.