While it’s true that writing a case study requires a different set of skills and a different voice than everyday writing, it’s far from impossible.
To ace your DIY case study, follow these tips: Depending on your brand and the content of the case study, you can write it in either the first or third person.
If you’re one of the many individuals who wants to learn how to write a business case study, but just aren’t sure where to get started, my simple guide is here to help you step-by-step – another installment of our #howtowrite series!
A case study is a piece of content, published by a company, that outlines their success or effectiveness in dealing with a client.
For your case study to succeed, it must contain just the right information, and it’s critical to ensure this from the get-go.
To determine which of your various cases would be the best fit for a study, look at them and evaluate whether or not they contain the following elements: Now comes the tough part – the writing!
While they cost time and effort to create, they can be a stellar tactic to draw new customers to your business and help you earn new clients.
Unfortunately, many people aren’t sure how to start when it’s time to write copy for them.
If you’re going to use a combination of both the first and the third person, though, be sure that you’re enhancing the third-person parts with direct quotes from the client, as straight third-person voice can sound overly narrated after a while.
The title is a critical component of the case study.