Kotler’s perspective is undeniably shared by many scholars when it comes to understanding leadership and management.
For instance, according to theorists Nanus & Bennis as qtd.
Before the famous 9/11 attack, United States economy was already declining following increased unemployment and reduced consumer spending.
This condition was further worsened by the 9/11 attack that resulted in increased uncertainty in economic change (Shaw & Shapiro 2002).
For instance, going by the understanding of Gordon and Yukl (2004), both leadership and management are ways of impacting influence and collaborating with people for achievement of the overall goal.
However, management and leadership fields can also be observed to be different.From a different perspective, Kouzes and Posner (2007) argue that management is understood from varying definitions.Conversely, this does not imply that both management and leadership roles cannot be held by one individual, but management is perceived to follow a definition quite different from leadership.As this business is continually natured, the aim is providing the best services and products at friendly prices that can easily be afforded by their customers.Therefore, without even contemplating on what constitutes leadership and management, business developers embark on a journey that is entirely perceived to be geared towards the overall goal.Kouzes and Posner (2007) understand leadership as a process that enables a group member to influence fellow members towards achieving a common goal.Further, the same authors explain that while indeed there exists various leadership styles, there are particular leadership components that will inherently exist in all these definitions.Ironically, these business leaders or managers hardly possess appropriate expertise, background, and desire of managing their businesses in a strategic manner.Leadership and management are important for success and hence if undermined, these businesses are likely to eventually fall or fail to achieve the overall objectives (Kouzes & Posner 2007).In Kotler’s , leadership is an old concept that has been employed in business for many centuries.Management on the other hand is a concept that has been developed over the last 100 years as a result of industrial transformation.