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Also demonstrate your commitment to these people (capital and expense requirements for the next 3 years) so that potential investors get a feel for your commitment to success.This section should include: Describe what your product line is, its specific benefit, how it will meet customer needs and how it stands apart from the competition.The first business plan is what you will use to attract your initial investors.

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Your company description is where you list the reasons to believe in your business’ success.

Call out specific advantages such as a prime location, expert staff, better system, superior products and services or any other tangible benefit that can differentiate you from your competition. Then focus on your competitors and provide an objective summary of each.

There are 3 major forecasts your plan should contain, and you should make sure that each lines up with the funding request, should you choose to include one: As a rule of thumb, keep certain things on hand that aren’t included in your business plan such as credit history, resume, letter of reference or any other relevant information that lenders might request.

After putting a plan down on paper, run it past your banker or other trusted advisor.

Since 1995 she has written many articles for e-zines and was a regular columnist for "Digital Coast Reporter" and "Developments Magazine." She holds a Bachelor of Arts in public administration from the University of California at Berkeley.

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text=&url=$URL$","content":},"facebook":,"instagram":,"linkedin":,"pinterest":,"youtube":,"googleplus":,"email":}}"One way to help your business succeed is to plan for success by developing a business plan – a written document that outlines the steps you and your business need to take in order to reach profitability.

By plotting out this process, you'll be able to identify potential opportunities and avoid some pitfalls.

Having a business plan will also assist in providing you credibility among potential investors.

It shows that you've analyzed and weighed options, so investors can move forward with full confidence in you and your enterprise.

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