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Your business plan is made up of several key sections, like chapters in a book.Whenever you begin a section (“Traction”, for example) you’ll want to signify it using a header so that your reader immediately knows what to expect from the content that follows.In the same way, you present your business plan to your readers equally as important as what you present to them.
A business plan is a written document that describes your business.
It covers objectives, strategies, sales, marketing and financial forecasts.
A business plan helps you to: You’ll need a business plan if you want to secure investment or a loan from a bank.
Read about the finance options available for businesses on the Business Finance Guide website.
Your best bet here is to use simple, straightforward language that’s easily understood by anyone — from the most savvy of investor to your Great Aunt Bertha who still uses a landline.
You might be a prodigy in quantum mechanics, but if you show up to your interview rocking cargo shorts and lime green Crocs, you can probably guess what the hiring manager is going to notice first.It’s the thing you know you have to do, but nobody actually wants to do.Here’s the good news: writing your business plan doesn’t have to be this daunting, cumbersome chore.There’s this oldschool idea that business plans need to be ultra-dense, complex documents the size of a doorstop because that’s how you convey how serious you are about your company. Complexity and length for complexity and length’s sake is almost never a good idea, especially when it comes to writing a business plan. If your chief goal is using your business plan to secure investment capital, then it means you intend on getting it in front of an investor. Instead, they’re looking for you to get your point across as quickly and clearly as possible so they can skim your plan and get to the most salient parts to determine whether or not they think your opportunity is worth pursuing (or at the very least initiating further discussions).You should be able to refine all of the key value points that investors look for to 15-20 pages (not including appendices where you will detail your financials).You fire up your computer, open a Google doc, and stare at the blank page for several minutes before it suddenly dawns on you that, And you certainly wouldn’t be the first!For most founders, writing a business plan feels like the startup equivalent of homework.You can offset your headings from your body copy by simply upping the font size and by bolding your subheadings.Sometimes it’s better to show instead of just tell.If your margins are too narrow, it makes the page look super cluttered and more difficult to read.A good rule of thumb is sticking to standard one-inch margins all around.