Show how you will expand your business or be able to create something by using that money. A potential lender is going to want to know how successful you're going to be in this particular business.Factors that support your claims for success can be mentioned briefly; they will be detailed later.
Also state whether the business is new or already established.
In addition to structure, legal form should be reiterated once again.
It doesn't attempt to hold the reader's attention for an extended period of time, and this is important if you're presenting to a potential investor who will have other plans he or she will need to read as well.
If the business description is long and drawn-out, you'll lose the reader's attention, and possibly any chance of receiving the necessary funding for the project.
Just explain the factors you think will make it successful, like the following: it's a well-organized business, it will have state-of-the-art equipment, its location is exceptional, the market is ready for it, and it's a dynamite product at a fair price.
If you're using your business plan as a document for financial purposes, explain why the added equity or debt money is going to make your business more profitable.The product description statement should be complete enough to give the reader a clear idea of your intentions.You may want to emphasize any unique features or variations from concepts that can typically be found in the industry.Within that space, you'll need to provide a synopsis of your entire business plan.Key elements that should be included are: When writing your statement of purpose, don't waste words.If the statement of purpose is eight pages, nobody's going to read it because it'll be very clear that the business, no matter what its merits, won't be a good investment because the principals are indecisive and don't really know what they want.Make it easy for the reader to realize at first glance both your needs and capabilities.You're going to provide service after the sale; competitor B doesn't support anything he sells. Now you must be a classic capitalist and ask yourself, "How can I turn a buck? " Answer that question for yourself, and then convey that answer to others in the business concept section.You don't have to write 25 pages on why your business will be profitable.Detail whether the business is a sole proprietorship, partnership or corporation, who its principals are, and what they will bring to the business.You should also mention who you will sell to, how the product will be distributed, and the business's support systems.