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Executive Summary Your executive summary provides an introduction to your business plan, but it is normally the last section written.Financiers will decide whether to read more based on the contents of the first page, so make this section count.
Expound upon the unique qualifications mentioned in your executive summary, such as a fleet of refrigerated or oversized trucks.
Industry Analysis Trucking companies are in high demand, and thousands of companies have risen to meet the need.
Promotion describes your methods for attracting new customers.
A fifth category, Customer retention, explains how you will build customer loyalty.
Long-term processes are the ways in which you address your business goals, such as expanding to a new state or adding new specialized trucks to your fleet.
Management Team To demonstrate your trucking company’s ability to succeed as a business, a strong management team is essential.
Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.
An advisory board can help fill in gaps, but you must show how the board will directly affect your company’s growth.
Provide a clear and concise description of your trucking company, a market analysis summary that shows a need for your services, and an explanation of your company’s unique qualifications to fulfill that need.
Company Analysis The company analysis describes your trucking business as it currently exists.