Business Plan Introduction Sample

Business Plan Introduction Sample-74
JJB should break even by the fourth month of its operation as it steadily increases its sales.Profits for this time period are expected to be approximately ,000 in year 1, ,000 by year 2, and ,000 by year 3.They're used by investment-seeking entrepreneurs to convey their vision to potential investors.

JJB should break even by the fourth month of its operation as it steadily increases its sales.Profits for this time period are expected to be approximately ,000 in year 1, ,000 by year 2, and ,000 by year 3.

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If you jot down a paragraph on the back of an envelope describing your business strategy, you've written a plan, or at least the germ of a plan.

Business plans can help perform a number of tasks for those who write and read them.

Most books on business planning seem to be aimed at these startup business owners.

There's one good reason for that: As the least experienced of the potential plan writers, they're probably most appreciative of the guidance.

The Company JJB is incorporated in the state of Washington.

It is equally owned and managed by its two partners. Austin Patterson has extensive experience in sales, marketing, and management, and was vice president of marketing with both Jansonne & Jansonne and Burper Foods. David Fields brings experience in the area of finance and administration, including a stint as chief financial officer with both Flaxfield Roasters and the national coffee store chain, Buzz Cups.JJB caters to all of its customers by providing each customer coffee and espresso products made to suit the customer, down to the smallest detail. The cool marine climate in southwest Washington stimulates consumption of hot beverages throughout the year.The bakery provides freshly prepared bakery and pastry products at all times during business operations. JJB wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market.Six to eight moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available. This will establish a healthy, consistent revenue base to ensure stability of the business.In addition, tourist traffic is expected to comprise approximately 35% of the revenues.So what's included in a business plan, and how do you put one together? A good business plan follows generally accepted guidelines for both form and content.Simply stated, a business plan conveys your business goals, the strategies you'll use to meet them, potential problems that may confront your business and ways to solve them, the organizational structure of your business (including titles and responsibilities), and finally, the amount of capital required to finance your venture and keep it going until it breaks even. There are three primary parts to a business plan: In addition to these sections, a business plan should also have a cover, title page and table of contents. Depending on what you're using it for, a useful business plan can be any length, from a scrawl on the back of an envelope to, in the case of an especially detailed plan describing a complex enterprise, more than 100 pages.A typical business plan runs 15 to 20 pages, but there's room for wide variation from that norm. If you have a simple concept, you may be able to express it in very few words.On the other hand, if you're proposing a new kind of business or even a new industry, it may require quite a bit of explanation to get the message across.The company does not anticipate any cash flow problems.JJB aims to offer high quality coffee, espresso, and pastry products at a competitive price to meet the demand of the middle- to higher-income local market area residents and tourists.

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