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There is no better way to separate yourself from those you are competing with than out-presenting them.It’s not likely that the local supermarket is employing a 5-star pastry decorator.Be sure to make healthy estimates but stay within reality.
Your most obvious competitors will be local bakeries, but unless you are opening in a city, it is unlikely that there will be many in your area (or you should probably choose a different suburban location! However, your greatest competition may be supermarkets, which typically have large bakery sections.
Our Specific Marketing Plan Panda Tip: Going back to the clientele you envisioned, picture who they are one more time and determine the best ways to reach them.
The goal of your executive summary is to paint a picture for your reader in a concise package.
Additionally, if you are looking for funding, you may want to place something similar to the following at the bottom: In order to fulfill our vision we will require [AMOUNT] in capital, which will be allocated roughly according to the following table: If we are fully capitalized, we hope to be profitable by [TIME].
Licenses Panda Tip: Your jurisdiction may require that certain licenses be required to operate a food service business.
If you have acquired them, you should include those that you have purchased, but if you have not and have identified those you will need, include those here as well.Next, you should highlight what separates your bakery from other bakeries.Is there a certain design theme you will have amongst your baked goods? Whatever it is you are doing to differentiate yourself and become a talking point for your potential clientele is going to be the most important detail of your business.OPERATIONS PLAN Panda Tip: This is where you start to get into the details of running your business behind the scenes.You will need to explain how you are getting your supplies, for what positions you need to hire, and other expenses that you have projected.Our Suppliers Panda Tip: Describe from whom you will be ordering supplies and the arrangements that you have in place.In addition, for those suppliers you will need that you have not contracted with at the time of writing your business plan (and that may very well be every single one of them), describe the type of arrangement you will seek.Are you hoping for spill-over from nearby coffee shops and restaurants?The possibilities are limitless, but get to know the town in which you are located and determine who is most likely to patronize a bakery.Someone might want a cupcake with their sandwich so you could offer a discount after purchasing a sandwich from the local deli. PRODUCTS Panda Tip: A bakery, more than perhaps any other type of food-serving business, is judged by its presentation.Make sure you have someone decorating your baked goods with an eye for aesthetics.