Business Plan Products

Someone starting an Attention Deficit Disorder/Hyperactivity Disorder (ADD/HD) coaching business, for example, should explain precisely what coaches do to help individuals with ADD/HD.

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Therefore, you need to examine your description from an objective perspective and ask yourself: One of the best ways to evaluate your products and services section is to simply ask other people to read the section and explain in their own words their understanding of the products or services you sell and their benefits. Explaining your products and services in layman’s terms will allow you to reach out to a wide range of investors, including those who know little about your industry but can spot a potentially profitable business.

In sharing your business plan with your employees, clarity in this section allows everyone to have a clear understanding of the business and its products and services.

A product description is more than a mere listing of product features, however.

You have to highlight your product’s most compelling characteristics, such as low cost or uniquely high quality, that will make it stand out in the marketplace and attract buyers willing to pay your price.

For example, the items sold in a bakery or furniture store are typically straightforward.

However, numerous technology-based businesses, consulting firms, and health-related services deal in highly specialized areas.

How can both mass popularity and exclusive distribution be strengths?

The explanation is that it depends on your market and what its buyers want.

Today, thanks to the Internet, you no longer need brick-and-mortar locations in many communities.

Scarcity, however, can also generate a higher demand, so you may have a marketing plan to release products at intervals and let the demand—and the desire—build.


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