Business Strategy Plan Template

As such, having the right online marketing strategy can help you secure new customers and gain competitive advantage.The four key components to your online marketing strategy are as follows: Section 10: Conversion Strategy Conversion strategies refer to the techniques you employ to turn prospective customers into paying customers.

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In this section of your marketing plan, consider each of these alternatives and decide which ones will most effectively allow you to reach your target customers.

Section 9: Online Marketing Strategy Like it or not, most customers go online these days to find and/or review new products and/or services to purchase.

Will they buy from distributors or other retailers? Think through different ways in which you might be able to reach customers and document them in this section of your marketing plan.

Click “next page” below for sections 6 to 10 of your marketing plan or or here for the proven marketing plan template.

In this section of your plan, document which conversion-boosting strategies you will use. Section 11: Joint Ventures & Partnerships Joint ventures and partnerships are agreements you forge with other organizations to help reach new customers or better monetize existing customers.

For example, if you sold replacement guitar strings, it could be quite lucrative to partner with a guitar manufacturer who had a list of thousands of customers to whom it sold guitars (and who probably need replacement strings in the future).

While your business doesn’t necessarily require offers, using them will generally cause your customer base to grow more rapidly.

Section 7: Marketing Materials Your marketing materials are the collateral you use to promote your business to current and prospective customers.

The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your customers so they repeatedly buy from you.

Done properly, your marketing plan will be the roadmap you follow to get unlimited customers and dramatically improve the success of your organization.


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