Customer Loyalty Literature Review

Customer Relationship Management Implementation Gaps. An Evaluation of Divergent Perspectives on Customer Relationship Management: Towards a Common Understanding of an Emerging Phenomenon. To learn more or modify/prevent the use of cookies, see our Cookie Policy and Privacy Policy.

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The Impact of Customer Relationship Marketing on the Firm Performance: A Spanish Case.

International Journal of Service Industry Management.

Set: Customer Relationship Management and Build your Customer Strategy.

Measuring the Quality Of Relationships In Consumer Services: An Empirical Study.

A Conceptual Framework for E-loyalty in Digital Business Environment.4th IEEE DEST.

A Model For Evaluating The Effectiveness of CRM Using the Balanced Scorecard.

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Information Technology for Management: Transforming Organizations in the Digital Economy 4th ed.

Classifying and Selecting e-CRM Applications: An Analysis-based Proposal.


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