Customer Relationship Management Implementation Gaps. An Evaluation of Divergent Perspectives on Customer Relationship Management: Towards a Common Understanding of an Emerging Phenomenon. To learn more or modify/prevent the use of cookies, see our Cookie Policy and Privacy Policy.
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Information Technology for Management: Transforming Organizations in the Digital Economy 4th ed.
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Comments Customer Loyalty Literature Review
Assessing Customer Loyalty A Literature Review - Munich.
Munich Personal RePEc Archive. Assessing Customer Loyalty A. Literature Review. Ovidiu-Ioan Moisescu. Babes-Bolyai University of Cluj-.…
PDF Assessing Customer Loyalty A Literature Review
Moreover, brand loyalty, as a constituent of brand equity, has been intensively researched as a key issue in the marketing literature of the last.…
A Review of the Literature on Brand Loyalty and Customer.
A Review of the Literature on Brand Loyalty and Customer Loyalty. Faridah Ishak. Graduate School of Business. Universiti Utara Malaysia. Sintok, Kedah.…
Customer Satisfaction and Loyalty A Literature Review in the.
To cite this paper Sang Long Ch. Khalafinezhad R. 2012. Customer Satisfaction and Loyalty A Literature Review in the Perspective of Customer Relationship.…
Chapter 2 Literature Review
Chapter 2 Literature Review. 2.1 Related Researches of the Consumers' Loyalty and Influence Factors. 1 Consumer's Loyalty. Customer loyalty is usually.…
Literature Review and Discussion on Customer Loyalty and.
In the marketing and consumer behaviors literature, there is a widely accepted assumption that customer loyalty is conscious. In this study the origin of the view.…
PDF Assessing Customer Loyalty A Literature Review.
Assessing Customer Loyalty A Literature Review. Ovidiu I Moisescu. Proceedings of MAC-EMM 2014 Multidisciplinary Academic Conference on Economics.…
Customer satisfaction and customer loyalty - Core
Objective of this research is to study the concept of customer satisfaction. and customer loyalty are defined and explained based on literature review.…
Customer loyalty and customer loyalty programs Journal of.
Reviews three different perspectives on loyalty, and relates these to a framework for understanding customer loyalty that encompasses customer brand.…
PDF Determinants of customer loyalty A literature review
PDF On Aug 31, 2018, A. C. Karunaratna and others published Determinants of customer loyalty A literature review.…