The Impact of Customer Relationship Marketing on the Firm Performance: A Spanish Case.
International Journal of Service Industry Management.
Set: Customer Relationship Management and Build your Customer Strategy.
Measuring the Quality Of Relationships In Consumer Services: An Empirical Study.
A Conceptual Framework for E-loyalty in Digital Business Environment.4th IEEE DEST.
A Model For Evaluating The Effectiveness of CRM Using the Balanced Scorecard.
Information Technology for Management: Transforming Organizations in the Digital Economy 4th ed.
Classifying and Selecting e-CRM Applications: An Analysis-based Proposal.