A brand on the other hand is the image or idea about a specific service/product that consumers......
DD Month YYYY Branding Introduction In the modern marketing, companies have a high level of competition in order to gain new market shares and maintain their existing market shares.
In the global competing arena, where the consumer is spoiled for choice and is bombarded by the various options, create a brand for the destination and its characteristics is the only way to lure visitors.
This paper makes a conclusion that however spectacular the scenery, however famous the culture; however grand the history, the most important measure of any destination remains the reality of how visitors are treated and how they are made to feel.
This essay stresses that the importance of destination branding experiment may be better comprehended by understanding what would occur if it were not undertaken.
Lack of branding will lead to the lack of awareness that such a destination exists.
In this document, I have only selected that literature that concerns branding strategy for small island destination.
General branding strategies have been identified in different documents where different scholars have done great work on these. Destination marketing: Evaluate the implementation of destination branding in Bournemouth Affiliation: Introduction For the past few decades, destination marketing has been increasingly becoming more competitive in the entire world.
Many a time companies try to push weak and irrelevant products in the market by backing them with costly and pointed marketing and advertising campaigns.
This primarily happens owing to a misplaced and faulty understanding of the overall concept of branding.