Essays On Innovation And Sustainability

Essays On Innovation And Sustainability-74
This drive away from top-down management can allow for variance and independence throughout the organisation, but can also lead to inconsistent viewpoints between middle-managers and senior management, which then opens the door for conflict.Lastly relating to senior management, Berns et al (2009) claim that the lack of support from senior management can be the result of a lack of understanding of the sustainability process, and whether such a change will successfully benefit the business.The relevant literature in the field of corporate sustainability has drawn an inextricable link between a businesses capacity to manage the concerns of the environment concurrently with its product supply chain (White & Lee, 2009).

This drive away from top-down management can allow for variance and independence throughout the organisation, but can also lead to inconsistent viewpoints between middle-managers and senior management, which then opens the door for conflict.Lastly relating to senior management, Berns et al (2009) claim that the lack of support from senior management can be the result of a lack of understanding of the sustainability process, and whether such a change will successfully benefit the business.

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This notion is also associated with the resource- based view, as a business aims to implement ecologically sound practices to benefit their resources in order to gain a competitive advantage (Wernerfelt, 1984).

Schaltegge, Ludeke- Freund and Hansen (2012) endorse the idea of ecological competitve advantage by arguing that a key driver is the ability to attain variables which directly correlate to economic affluence, and in turn, the sustaining of a competitve advantage.

These two approaches exemplify and confirm that the current literature on corporate sustainability is contradictory and inconsistent.

Drivers for Corporate Sustainability The first driver for sustainability identified for the purposes of this paper is competitiveness, and ultimately achieving competitve advantage (Bansal & Roth, 2000).

Despite the differences throughout these scholarly articles, they are all in concurrence that corporate sustainability is paramount, and relates to a businesses responsibility to improve the prosperity of social and environmental factors, while achieving the objectives and goals of the business (Linnenluecke & Griffiths, 2010; Gladwin, Kennelly, & Krause, 1995; Bansal & Roth, 2000).

Gladwin, Kennelly and Krause (1995) emphasise the importance of corporate sustainability by portraying that the human race acts in an egocentric and material-based manner, which has led to the current unsustainable condition of the planet.Ultimately, it can be noted that corporate sustainability has become a continual focal point for modern businesses, stakeholders, and individuals, and the process for change to implement sustainability heavily relies on the influence of senior management.The Concept and Literature of Sustainability Gladwin, Kennelly and Krause (1995) ascertain that a society which is successfully sustainable can outlast the physical and natural demands of society for generations.They argue that a top-down management approach proliferates the prospects of success in sustainability, as they allow for employee empowerment and support.This approach, now, has indirectly confirmed Borland’s (2009) theory that sustainability can be a successful process which will thrive with the support and leadership of senior management.Borland (2009) asserts that the culture and implementation of sustainability is a process which begins from the influences of senior-management in a top-down approach.Conversely, Martin (1992) expresses that the culture of change and sustainability is intrinsically embedded within fragmented groups of employees who share commonalities and values, individualistically.If a business cannot receive the necessary support from management, then the longevity of the sustainability process is damaged (Berns et al, 2009).Wilkinson, Hill and Golan (2001) accentuate this cruciality of senior management by proffering that internal pressures arise throughout a change management process if senior management does not provide the necessary support.The push for competitiveness through sustainability saw businesses developing at rapid rates, as they Barriers of Corporate Sustainability The first barrier for corporate sustainability relates to a lacking of understanding and support from senior management.As mentioned above, senior management, and their role, is beyond crucial.

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