Furniture Store Business Plan

Furniture Store Business Plan-29
We are constantly engaged in the industry, comparison shopping between our competitors, and studying every item before purchasing it.We review the brand name retailers, as well as online retailers and flash sale sites.Last month, more than 12% of revenue came from online orders, but we believe that more than 50% of the customers who buy in the store have been looking intensely at products through the site before they visit.

We are constantly engaged in the industry, comparison shopping between our competitors, and studying every item before purchasing it.We review the brand name retailers, as well as online retailers and flash sale sites.Last month, more than 12% of revenue came from online orders, but we believe that more than 50% of the customers who buy in the store have been looking intensely at products through the site before they visit.

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The integration between the web store and the physical store is seamless.

Shopify provides us with one database with information on all our customers, orders and products.

It was after spending several years in the wholesale business selling to big box retailers and watching customers pay ridiculous amounts of money for their furniture that they decided enough was enough.

First, they closely examined why there was such a huge mark-up and discovered that it was primarily because of the logistic inefficiencies of moving around and handling really large and bulky goods from warehouse to showroom and beyond.

We have an amazing store manager, and we don't know how he makes the place look as organized as he does.

Wrightwood is all about zeroing in on furniture with extreme value, in comparison to the other traditional, popular big box retailers out there.We have so much going on and the changing merchandise gives us so many opportunities to get the word out going forward.Obviously, Shopify has been crucial to our business.The duo only sells furniture that uses plantation-grown or recycled wood, recycled aluminum, and doubling the store as a warehouse where everything is shipped from for their online orders to reduce their carbon footprint and the number of moving parts in the operations. They're finding early success with omni-channel retail by operating a highly successful online store in addition to their Chicago physical retail location.I had a chance to catch up with Mike who broke down what it was like selling both online and offline and why they decided to go down that route.With that, though, we wanted to harness the feeling of walking through a Parisian flea market or a great antique store.We wanted the customer to feel like they are on a treasure hunt, because every piece in our store is a “find.” It all lends itself to a sense of “organized chaos” – everything is sort of piled up, but artfully.Retail truly is all about location, and is the single biggest expense when opening a storefront, so we took it very seriously.Our products come and go quickly, and there simply isn't time or space to set up vignettes like you would see in a traditional furniture store.But rather than get caught up with it all, they decided to cut the middle man out and started designing, sourcing, and buying furniture that was anything but what you'd find in a big box store and having it shipped directly to their store.They also made a firm commitment to the environment in the process.

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