Although many businesses are tempted to use their business plans solely for this purpose, a good plan should set the course of a business over its lifespan.
A business plan plays a key role in allocating resources throughout a business.
Planning is key to any business throughout its existence.
Every successful business regularly reviews its business plan to ensure it continues to meet its needs.
You also need to make it clear what timeframe the business plan covers - this will typically be for the next 12 to 24 months.
The plan needs to include: If your business has grown to encompass a series of departments or divisions, each with its own targets and objectives, you may need to draw up a more sophisticated business plan.This is not just an issue for large enterprises - many small firms consist of separate business units pursuing different strategies.To draw up a business plan that marries all the separate units of an organisation requires a degree of co-ordination.A business plan will also ensure that you meet certain key targets and manage business priorities.You can maximise your chances of success by adopting a continuous and regular business planning cycle that keeps the plan up-to-date.If you regularly assess your performance against the plans and targets you have set, you are more likely to meet your objectives.It can also signpost where and why you're going astray.The individual business plans of the departments and separate business units will need to be integrated into a single strategy document for the entire organisation.This can be a complex exercise but it's vital if each business unit is to tread a consistent path and not conflict with the overall strategy.Your business plan should include a summary of what your business does, how it has developed and where you want it to go.In particular, it should cover your strategy for improving your existing sales and processes to achieve the growth you desire.