To write a great case study that helps close deals, follow these seven tips. Check out my tips on how to write a compelling introduction.) I’ve been working in content for many years now, and I’ve read hundreds – if not thousands – of marketing case studies.
To date, there is exactly ONE case study I still remember and think of as the “ideal” example of a great case study.
In this guide, I’ll outline everything you need to do to write a case study that prospective customers will actually want to read.
We’ll cover the structure and content of a typical case study, as well as common pitfalls to avoid and things to think about before you sit down to put proverbial pen to paper.
This begs the question – why create marketing case studies at all?
The answer is because they’re Now that we’re clear on what a marketing case study is (and isn’t), as well as why you should be producing them, let’s talk about how to actually write a case study worth reading.
The case study has long been a staple of marketing departments everywhere.
However, despite the prevalence of marketing case studies and their potential impact, most of them are dull, boring, and forgettable.
The more compelling your angle, the better the story.
The better the story, the more engaging your case study will be.