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one school stresses the importance of industry factors (Montgomery and Porter, 1991; Porter, 1980, 1985), while others stress firm-specific competences (Day and Nedungadi, 1994; Hamel and Prahalad, 1994a,b; Prahalad and Hamel, 1990; Sanchez ., 1996) and inimitable resources (Barney, 1991; Grant, 1991; Wernerfelt, 1984).Some schools urge firms to focus on developing their dynamic capabilities (Teece and Pisano, 1994) and higher-order learning processes (Dickson, 1996; Senge, 1990; Sinkula ., 1997), while others emphasize the value-creating potential of networks of relationships (Berry and Parasuraman, 1991; Grönroos, 1996; Gummesson, 1994; Morgan and Hunt, 1994; Sheth and Parvatiyar, 1995a,b; Varadarajan and Cunningham, 1995; Weitz and Jap, 1995; Wilson, 1995).
Many researchers struggle when it comes to writing literature review for their research paper.
A literature review is a comprehensive overview of all the knowledge available on a specific topic till date.
A literature review should begin with a thorough literature search using the main keywords in relevant online databases such as Google Scholar, Pub Med, etc.
Once all the relevant literature has been gathered, it should be organized as follows: A literature review should not be a mere recounting of all the available information.
It should be a critical and analytical summary of the selected literature that guides the readers through the central theme of the research.
Body is normally used for describing the different themes under the main topic by dividing them into different subheadings.
This section compares and contrasts published studies and identifies gaps that have not been addressed or have been unsuccessfully addressed. This section differs slightly between reviews which are part of research articles and narrative reviews.
The section describes the main conclusions from analysis of all the current studies and puts forth further avenues for research.
Georgakopoulos and Thomson (2008) use the first four paragraphs of the article, "Social reporting, engagements, controversies and conflict in an arena context" to explain their influences, approach (grounded theory and the arena concept) and the debates that informed their research design.
In "The normative imperatives of business and marketing strategy: grounding strategy in resource-advantage theory", Hunt and Derozier (2004) summarize the various theories of optimizing strategic performance: "…