Goffman was the 73rd president of the American Sociological Association.
His best-known contribution to social theory is his study of symbolic interaction.
From a methodological perspective, Goffman often employed qualitative approaches, specifically ethnography, most famously in his study of social aspects of mental illness, in particular the functioning of total institutions.
Overall, his contributions are valued as an attempt to create a theory that bridges the agency-and-structure divide – for popularizing social constructionism, symbolic interaction, conversation analysis, ethnographic studies, and the study and importance of individual interactions.
His ideas are also "difficult to reduce to a number of key themes"; his work can be broadly described as developing "a comparative, qualitative sociology that aimed to produce generalizations about human behavior".
Parking Business Plan - Interaction Ritual Essays On Face-To-Face Behavior Erving Goffman
Goffman made substantial advances in the study of face-to-face interaction, elaborated the "dramaturgical approach" to human interaction, and developed numerous concepts that have had a massive influence, particularly in the field of the micro-sociology of everyday life.
Goffman also dedicating this work to discover the subtle ways humans present acceptable images by concealing information that may conflict with the images for a particular situation.
For instance, concealing tattoos when applying for a job in which tattoos would be inappropriate, or hiding a bizarre obsession such as collecting/interacting with dolls which society as a whole may see as abnormal.
If the audience is in disagreement with the image an individual is presenting then the individual's presentation of self is interrupted.
Individuals present images of themselves based on how society thinks they should act in a particular situation.