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And the expansion of the word count for this submission to 350 (from 250 last year) suggests that the school may not have been getting quite context from earlier applicants, so do your best to be thorough and to clearly connect the dots between where you have been and where you are striving to go.An effective response will provide evidence that you (1) have done your research as to what is required to attain your goals, (2) understand where you are on that trajectory (what skills and experience you already possess that are key to success in your desired roles and field), and, to some degree, (3) why/how attaining an MBA will move you further in the right direction.
If the back page reflects “the rest of your story,” please help us get to know you better by sharing ONE example of a life experience, achievement, or passion that will give us a sense of who you are as a potential community member.
This essay prompt is merely a creative way of asking you to reveal who you are as an individual, apart from what all the basic elements of your application already convey about your job, your education, and your activities and interests outside of work.
The rather less-than-subtle hint in the intro about “engag[ing] with our students, alumni, faculty, and professional staff” conveys that the admissions committee expects you to actively reach out to and communicate with individuals at or associated with Johnson to learn more about it before you begin writing this essay.
If you have already been making these kinds of connections, now (immediately) is the time to get busy.
With an allowance of only 350 words or three minutes, you will need to be succinct, so be sure not to spend too much time or space on unnecessary buildup or repetition.
You want your story to have life and sufficient context so the admissions committee can fully understand and appreciate it, but you also want to give yourself enough room to share details that will imbue your message with color and individuality.
The suggestion also implies that the admissions committee expects your efforts to yield some useful insight, so saying that you have merely contacted a few people will not suffice.
You will have to show that the insider information you subsequently received has further solidified your choice to pursue an MBA at Johnson by discussing the ways and areas in which you now feel you can contribute to it and how you expect the experience will position you to attain your professional goals after graduation.
As you seek their input and insight, please be respectful of their time and prepare a few discussion points or questions in advance.
At Cornell, our students and alumni share a desire to positively impact the organizations and communities they serve.