You should include information on how you plan to recruit and maintain your employees or handle outsourced work.
Potential investors will also want to see the expected return and sources of funding, while shareholders are looking for the prospect of the share price and what dividend they can expect on their shares.
Generally, lenders, shareholders and investors want facts and figures that back up what you say. Keep in mind that you should have a lawyer look over all contracts and legal issues.
It can also help to convince customers, suppliers and potential employees to support you.
Business planning is essential for the success of any business.
Provide information on competitor weaknesses and strengths and show how you intend to improve on what they're doing.
Use organization charts to clearly spell out the roles of key management people and the proposed size of your organization.
Be sure to modify your information depending on your target audience.
For example, your bank will be interested in how you intend to repay the loan or overdraft, what you intend to do with the money and how it will help your business grow.
There's no one guaranteed formula for writing an effective business plan.
However, in general you have to show that you're committed to your venture and that you have the expertise, skills and necessary to make it all happen. Include a description of exactly what you're proposing.