Marketing In A Business Plan

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There may be many occasions where the small business founders may ask the consultant to simply “stop by,” to react to a new development, or to answer a question.

While this local presence and personal interaction is highly valued, business owners are often unable to afford the cost associated with bringing consultants to them from other areas.

Our mission is to help small businesses of today become the leading corporations of tomorrow.

Cambridge Strategy Group will attempt to own the words “small business” in the minds of our potential clients.

Opportunities – The number of new businesses starting each year in the U. and specifically in the Triangle Area of North Carolina create a sizeable market.

Many of these businesses are started by an entrepreneur with a solid idea, but little experience in creating the formal business strategies or marketing deliverables necessary to turn their idea into a successful business.By relying on a nationally distributed talent base coordinated to work together remotely, Cambridge Strategy Group will be able to bring together the skills required by a particular client without incurring the expense of physically bringing all of the individuals together.In the book, 22 Immutable Laws of Marketing, authors Al Ries and Jack Trout note that being first in the customer’s mind is more important than being the overall leader.Click here to view this full business plan Last year the doors to 898,000 new businesses opened in the United States for the first time.Most of these businesses were created by entrepreneurs who envisioned an opportunity to develop a new product or service, and pursued that vision in search of independence and financial reward.For the firm to realize its full potential, the founders would require compensation equivalent to full-time employment while pursuing initial clients and creating a backlog of work requests.This would most likely need to cover at least one year’s salary for each of the three managers.We differentiate ourselves in the following ways: Focus on small business.We place our best people on small business customers.While these visionaries started with solid ideas to form the foundation of their new ventures, most do not have many of the skills necessary to transform their ideas into reality.Additionally, the scarcity of talent in today’s market makes it extremely difficult for small business owners to attract and retain those skills. is dedicated to providing marketing and management consulting services to small and emerging businesses looking for opportunities to increase their potential for success.


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