We could also see the reality of the way changing a design actually affected its performance. I realised that the marketing people used a certain form of evidence to persuade the viewers (us? To them, this value was determined solely by whether something could be bought or sold—in other words, whether something was 'marketable'. The style is relatively informal, yet still uses full sentences 5.
In contrast, the inventors seemed quite shy and reluctant to use anything more than technical language, almost as if this was the only evidence required – as if no further explanation was needed. Makes an explicit link between 'everyday' life and the topic, Jossey-Bass. The Learning Centre thanks the students who permitted us to feature examples of their writing.
I took some direct observational notes recording what I saw where this was relevant to the research questions and, as I was aiming to get a sense of the culture and working environment, I also made researcher inference notes   .
 I found the notetaking process itself helpful, as it ensured that I listened carefully and decoded information.
Journal: requires you to write weekly entries throughout a semester.
May require you to base your reflection on course content.
However, one student brought a tape recorder and was asked to switch it off by a participant who was uneasy about her comments being directly recorded.
It seems that subjects feel differently about being recorded or photographed (as opposed to observers taking notes), so specific consent should be sought before using these technologies  .
I learned that good teamwork is the key to success in design activities when time and resources are limited.
As everyone had their own point of view, many different ideas could be produced and I found the energy of group participation made me feel more energetic about contributing something  .