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Remember to keep the mission statement short and to the point.
Furthermore, it defines how each of these applies to the company's stakeholders—its employees, distributors, suppliers, shareholders, and the community at large—use this statement to align their goals with that of the company.
The statement reveals what the company does, how it does it, and why it does it.
At school, the teacher has the most direct effect on student achievement.
Principals have a central role as instructional leaders of the school community.
In effect, a company’s mission is its identity, and the vision is its journey to accomplishing its mission.
Effective teaching in every classroom is central to Vision 2020.
Prospective investors may also refer to the mission statement to see if the values of the company align with theirs.
For example, an ethical investor against tobacco products would probably not invest in a company whose mission is to be the largest global manufacturer of cigarettes.
Next, describe the way in which your company does what it does.
But instead of being technical—that's not the point here—think of what values go into the core of your business.