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One could assume that it is targeted most at young women and girls but it would be ignorant to believe that this movie did not reach a much larger audience including men.
The target audience is important because it shows that the ad is geared to self-conscious women who care about what others think about them.
If Disney says a woman should act a certain way then people take that to be truth and aren’t as critical of the view like they might be if the movie was produced by a less popular company. Because of this the movie has a large sphere of influence and people aren’t expecting it to persuade them of anything so they are more susceptible for believing in the social norms and ideas that the movie puts forward.
This link is from the scene in Summer Magic where the little girl is being taught how to get boys to like her.
The main message of this ad is the idea that women need to have a good body in order to have confidence.
It shows the two as being linked and that having a good body image is essential to feeling confident about yourself.