Generating leads is another of those ongoing "work-related problems." But it should provide some semblance of consolation so that readers will believe that when it's optimized right, your website can generate leads while you sleep. Solve it by deciding which is more important: product (or service) perfection or customer service perfection.Solve it sharing your own job description with your employees. Problem 4: Encouraging productivity and creativity. Solve it by finding out how your employees work best: starting work at the crack of dawn, working in teams, working from home occasionally or coming in on weekends to work when nobody else is in the office.They're all different, so they're bound to have different preferences.Solve it by making it a priority, incorporating benchmarks on employee evaluations and perhaps by offering incentives. Challenged employees are usually the ones who stay on the job the longest and are the most loyal and productive. Solve this problem by constantly looking for opportunities to give employees special assignments that challenge them.Also, enrolling them in regular leadership development programs will do volumes to ingrain a company culture that prizes creative leadership. Solve this problem by forcing yourself to isolate tasks that don't require your higher level thinking and problem-solving skills, as well as your other talents.If nobody immediately comes to mind, turn to your local chamber of commerce, a community college or to local business groups for potential candidates. Solve it by subscribing to relevant news feeds, reading the U. Department of Labor's Employment Law Guide and, perhaps above all else, hiring a competent business attorney.Problem 2: Attending training and development sessions, including for you.Amidst such fertile ground – “watered” by discipline and persistence – your brand should grow in no time. Solve it by optimizing your website – your most important and potent sales tool.Each page should be built around a keyword (or two), steering visitors to landing pages and nudging visitors to take action – such as providing their email address.Several proactive steps will buttress the former: keeping track of appointments in a calendar, creating a daily to-do list to stay focused, setting aside certain blocks of time to read and reply to emails and freeing yourself from work for at least 15 minutes a day for private “think time.”Problem 6: Creating brand awareness.Solve it by hitting the ground running, with exhaustive outreach efforts, creative public relations and promotional events, active blogging and an inbound marketing program that's second to none.