Research Paper On Consumer Behaviour

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Therefore, it can be said that entertainment increases the effectiveness of advertising.Although use of humour in advertisements can be risky at times as a large number of people may not be entertained by the same concept.Gulas and Weinberger in their book say that a failed attempt to entertaining ads is a lost opportunity to connect with consumers. They have exemplified this risk with a 1999 Super Bowl advertisement for ‘Just for Feet’.Most of the time consumers buying behaviour depends on liking or disliking of consumer towards the advertisement of the product advertised (Smith et al., 2006).A good quality advertisement is likely to influence consumers into buying that product while a poor quality advertisement will do the opposite.In Bangladesh, the trend of Digital Marketing is just on the bloom.Most large local and multinational giant companies are now practicing digital marketing in full swing.In the modern times, businesses are leaning towards Digital Advertising.Companies are so focused in social media and mobile advertisements that they may take over Television advertisement very soon.Consumer Buying Behaviour, Advertisement, Entertainment, Familiarity, Advertisement Spending, Social Imaging.Advertising is a way of communication to encourage an audience for making purchase decision about a product or service and conveying information to viewers.


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