Retail Business Plan Example

The fashion and retail industry tends to be overly youth focused.However, by closely following generational fashion trends as well as our own customers’ purchasing preferences, we will tailor our inventory to meet the specific needs of our clientele. retail industry in 2007 (including food service and automotive) exceeded trillion.Our company will generate revenue from the retail sale of clothing and other merchandise.

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And to that end, we plan to promote our retail business with an ambitious, targeted marketing campaign, which will include a grand opening event, local media coverage, print advertising and a direct-mail campaign.

Our goal is to keep our marketing budget to no more than 5% of our gross annual sales, and we will partner with local organizations such as the Chamber of Commerce and Downtown Merchants Association as often as possible.

She earned a BA degree in finance from Britannica College in Tampa, Florida. She’s worked with designers, wholesalers and retailers for roughly 20 years.

Jensen holds a BA in fashion merchandising from Colliers Fashion Institute in Miami, Florida.

Start-up funds will be used for renovations, inventory and operating expenses such as rent, utilities and payroll.

Further, most of our initial investment will also be used to purchase retail equipment and inventory software – all of which will produce future benefits for the company.

We’ve already raised ,000 through personal investments and a small community grant.

We are currently seeking additional funding from outside angel investors and business loans.

Robin Mathews and Joanna Jensen are the company’s principle owners. The Company is a new business aimed at providing women of the Baby Boom generation stylish clothing options to buy and wear.

As the company’s founders and as Baby Boomers ourselves, we found that Florida’s current boomer-wear market is missing the mark.


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