With the population of Nigeria at currently over 170 million, and expect to exceed that of the United States by 2050, the market potential for a fish farming business cannot be understated.The Company Candlelight Cichlid Breeders (CCB) will provide hard to find tropical fish to aquarists who do not have access to these fish through local pet stores.CCB will ship live fish to its customers' doors anywhere in the continental United States within one to two days.CCB will also provide fish to tropical fish retailers within the local area.CCB will provide convenience and variety not found in the traditional tropical fish selling industry.Up to 30 separate cichlid species will be bred by CCB, in addition CCB will import fish that do not readily breed in captivity. The Market Research has shown that fish keeping is the second most popular hobby (behind photography) in the U. We conservatively estimate that by the end of this year there will be approximately seven million Internet users who live in the continental U. What creates such an opportunity for CCB is that most people do not have access to retail fish shops that regularly carry a large number of different cichlid species.As CCB grows we plan to offer live plants, more types of unusual cichlids, newly discovered species of South American catfish, and possibly some of the more common cichlid species. Some of the most beautiful and interesting cichlids cannot be found in these shops at all.Candlelight Cichlid Breeders' assets will consist of livestock watering troughs and aquariums.The tanks and troughs will be enclosed within an insulated steel building.The company will target two market segments within the fish hobbyist industry.These are direct online sales to tropical fish collectors and fish retailers in the company's local area. Financial Projections Our start-up costs include expenses for the building and for equipment.