Shopping Center Business Plan

Shopping Center Business Plan-3
Shopping center business is drawn almost entirely from people who live within a maximum of thirty minutes driving time over local roads, and most customers live closer.General definition of a shopping center A shopping center is a group of retail stores planned and designed for the site on which they are built, located away from the central business district, to serve the shopping needs of new suburban and fringe growth.

Shopping center business is drawn almost entirely from people who live within a maximum of thirty minutes driving time over local roads, and most customers live closer.General definition of a shopping center A shopping center is a group of retail stores planned and designed for the site on which they are built, located away from the central business district, to serve the shopping needs of new suburban and fringe growth.

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The area enclosed within the thirty-minute driving time has to be calculated according to the condition and congestion of the streets and is not always in direct ratio to linear distance.

Five miles of expressway may be traversed more quickly than five blocks of crowded business section.

The present report shows how the analysis previously described relates to the gross acreage, parking and site design requirements of a shopping center.

Finally the report describes some of the zoning provisions already enacted for shopping centers and comments on some of the problems for city planners raised by shopping centers.

Shopping center developers recommend traffic counts of the major streets serving the center, not so much as an indication of the business potentiality, but as a check on the congestion already existing and an aid in predicting the traffic situation after the center is opened.

As a matter of self-preservation, developers and architects recommend further studies, including the future road-construction programs in the area, and future housing developments and population movements in the area, so that other effects on business and traffic may be determined.

Whatever the social consequences of this situation, it results also in greater dependence on the woman to maintain the day-to-day life of the family.

She must run the household and do the shopping, and cannot afford the longer trip to the center of the city — a trip which may have to be taken on slow and crowded public transportation, or by car over congested and hazardous roads with no guarantee that there will be a place to park the car once the central business district has been reached.

PAS published its first Information Report in 1949.

To celebrate this history, each month we're presenting a new report from the archives.

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