For example, you might choose radio advertising, or online pay-per-click ads, or press releases, and so on.
In other cases, you might have distributors or partners who sell your products or services. Section VII - Operations Plan Your Operations Plan section has two sub-sections as follows: 14 - Key Operational Processes Your Key Operational Processes are the daily functions your business must conduct. For example, will you maintain a Customer Service department? By completing this section, you’ll get great clarity on the organization you hope to build.
15 - Milestones In this section of your business plan, list the key milestones you hope to achieve in the future and the target dates for achieving them.
Section III - Industry Analysis Your Industry Analysis section has two sub-sections as follows: 3 - Market Overview The Market Overview section discusses the size and characteristics of your market.
For example, if you are a restaurant, you would include the size of the restaurant market, a brief discussion of sectors (e.g., fast food versus fine dining) and market trends.
4 - Relevant Market Size The relevant market size is a much more specific calculation of your market size.
Short Business Plan Outline
It is the annual revenue your company could attain if it attained 100% market share.Start your Executive Summary with a brief and concise explanation of what your company does. Specifically, include your expected revenues, expenses and profits for each of the next five years, how much funding you are seeking, and the key uses of these funds.Next, explain why your company is uniquely qualified to succeed. Section II - Company Overview 2 - Company Overview The Company Overview section provides a brief history of your company.13 - Distribution Plan Your Distribution Plan outlines the ways in which customers can buy from you.In many cases, they can only buy directly from you, perhaps at your physical location or web address.8 - Indirect Competitors Indirect competitors are companies that fill the same customer need you fill with a different solution.For example, if you operate an Italian restaurant, a French restaurant would be an indirect competitor.Section I - Executive Summary 1 - Executive Summary The Executive Summary is the most important part of your business plan.Because if it doesn’t interest readers, they’ll never even get to the rest of your plan. Finally, include a synopsis of your financial projections in your Executive Summary.If you’re looking for funding for a new or existing business, you need a business plan.Your business plan gives lenders and investors the information they need to determine whether or not they should consider your company.