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A retail store layout (whether physical or digital) is the strategic use of space to influence the customer experience.
Popular Mechanics Raymond Carver Essay - Small Business Floor Plans
Underhill popularized the “invariant right” and proved the effectiveness of the technique with thousands of hours of video.
Ebster presents some general rules for customer traffic.
Customer flow patterns vary depending on the type of retailer, the size of the store, and the target customer.
Walking up and down stairs or using elevators and escalators to navigate a store hurts customer flow.
When possible, planning for a single floor store design will optimize the customer experience.