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Here are a few general tips: No two businesses are alike so there's no real standard for developing a strategic plan.However, you can expect to include the following content: You want the reader to quickly grasp the mission of your company, its values, issues and goals and key strategies to reach goals.The difference between strategic planning and writing a business plan The process of strategic planning is about determining the direction in which you want to take your business.
This should be very high level and not provide too much detail. Typically, this page includes approval signatures from the board of directors or senior management.
This page reinforces their commitment to the strategic plan.
It may seem like a daunting task, but good writing is basically clear thinking.
And writing your strategic plan first involves sifting through your content, deciding what's pertinent and developing a good outline.
It will help you prepare a realistic vision for the future of your business and in doing so can maximise your business' potential for growth.
A strategic plan should not be confused with a business plan.
Your operating plan describes goals and activities over the coming fiscal year. Be sure you assign responsibilities and a systematic process for measuring progress.
Describe how you will communicate the plan to key stakeholders.
Growing a business means taking many decisions about the way you want to expand your operations.
Creating a strategic plan is a key component of planning for growth.