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Read more So, you want to grow your business, but your marketing isn't quite having the impact you'd like it to?Marketing is still the most effective way to attract new customers, up-sell to existing customers, and advertise new products and services to your customer base.Performing a review of your market before moving forward is the right thing to do.
Don’t think you have to change you whole company strategy on your findings, it’s just a guideline so that you can gain a better understanding of where you stand in terms of your long term ambitions.
The PRIMO-F Business Model, also known as the Fi MO/RECo IL Model, is an enhanced form of SWOT analysis that was developed by Durham University Business School around 2010.
To read more, please refer to: Market & Competitor SWOT Analysis for Small & Medium Sized Businesses Every company knows that to successfully grow market share it must retain and grow existing business. The customer service analysis is meant to assess the company’s service capabilities from the viewpoint of its customers.
How do customers see the company’s customer service and can this information be used to upgrade the company’s service capabilities?
The last application of this planning tool includes assessing the company’s largest customers within the market.
In this case, we’re looking at original equipment manufacturers.
Read more With more and more people turning to the internet as a method of finding new products and services, it is essential that your business has an easy to use website that clearly sells your product, encapsulates your business messages and encourages repeated use.
tool also identifies your company’s opportunities and any threats it faces (hence the term “SWOT”).
In this case, it's human nature to gravitate towards "strengths" and "opportunities," instead of being honest with "weaknesses"and "threats".
Also, it's essential that you clearly define the perspective you are taking when using the analysis.