While thistrend fuels the need for more general child care facilities, it also generatesdemand for facilities that offer child development.As the parents are spendingless and less time with the children, they have less time to help them develop.
The Toddler Warehouse will be afull-service child care/development facility in the city of Perth that caresfor toddlers from age three to five.
The Toddler Warehouse will beconcentrating on the upper end of the market, two income professional parents.
Marketing Strategy The Toddler Warehouse’s marketing strategywill be based on an advertising effort as well as strategic alliances withorganizations related to the care of children.
Advertisements: The Toddler Warehouse willrun advertisements in The Yellow Pages, The Marion County Community Resource Newsletter, and Statesman Journal, The local newspaper.
The Toddler Warehouse will leveragethis information to continue to study who is served, their needs, and how The Toddler Warehouse can best communicate with them. Market Needs The Toddler Warehouse is providing Salem parents with a full-time child care service that utilizes a sophisticated learningdevelopment system.
Market Demographics The Toddler Warehouse’s customers can bedescribed by the following factors: Geographic The immediate geographic areais the city of Salem which has a 130,000 person population base. The Toddler Warehouse will fulfill the following benefitsthat are important to their customers: Selection: A complete serviceoffering of child care and learning development for toddlers age three to five.
As the number of childrenserved grows, fixed costs are spread thinner over a larger customer base.
Threats Competition from alreadyestablished facilities that improve their service offerings to be more competitiveto The Toddler Warehouse. Legal liability issues, eitherone large suit against The Toddler Warehouse, or significant increases inpremiums due to changes within the operating environment of the industry.
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