For example, do customers care most about speed, quality, location, reliability, comfort, price, value, etc.?
Section V - Competitive Analysis Your Competitive Analysis section has three sub-sections as follows: 7 - Direct Competitors Direct competitors are companies that fill the same customer need you fill with the same solution.
It was created for newer versions of Word and Excel (Office 2007 or later) so that you can easily change the fonts and color scheme and the file will be compatible with the mobile and web-based Word & Excel apps.
It is best to use Excel for financial statements, data tables and charts.
One of the reasons that so many small businesses fail is that they don't do the necessary up front work to create an accurate and realistic business plan.
Creating a business plan doesn't guarantee success, but the process of writing a plan is critical for any successful new business.
It isn't our goal to try to tell you everything you need to know about creating a business plan.
Instead, our goal is to make the process easier by providing a professionally designed business plan template that you can edit easily using Word and Excel.
Include as much demographic data on your target customers as possible, such as their gender, age, salary, geography, marital status and education.
6 - Customer Needs In this section of your business plan, specify why customers want or need your products and/or services.