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You are using this document to sell yourself and, while a cover letter’s tone of voice should be professional, it should also be sufficiently conversational to engage the reader and communicate your personality, values and interest in the role. Use a standard professional font such as Arial, which is readable and clean.This isn’t just about making the right impression on hiring managers and lessening their eye strain, as the automated scanning systems used by applicant-tracking systems can also sometimes struggle with more unusual fonts.Or perhaps you crossed paths as an intern or an employee at one of the company’s suppliers or competitors? Also check the job description again, in case the employer asks applicants to include something specific in the subject line.
I believe my 15 years as a senior manager for one of the biggest names in the ____ sector, overseeing a 25pc rise in revenues over the last half-decade, uniquely equips me to build upon the experience I already have, apply my knowledge and skills to the role of ____ , and dedicate myself wholeheartedly to your business.
Pinsent Media is at a similar stage of its development to my present employer when I began my role with them, and I would love nothing more than to be able to help drive similarly incredible growth and success for your business.
In terms of formatting, break any intimidating blocks of text into more readable paragraphs and bullet points.
If possible, put your cover letter and CV in the same document, which will help to avoid your cover letter being misplaced if the employer uses an automated online applicant tracking system. The reader is interested in concrete facts rather than quirkiness or clichés. Have you taken the time to find out the name of the recipient so that you can address the cover letter to them personally?
Here, then, are some of the things you should and shouldn’t do when writing yours. This will help to give you a clue of the appropriate tone to use in the cover letter and the points you should include, bearing in mind such factors as the organisation’s industry, culture and values.
Look at such sources as the organisation’s official website and social media profiles, its executives’ social media profiles and any online employee reviews. This information is easier to find than it has ever been before, so you really don’t have much excuse for getting any names wrong or not addressing the cover letter personally to the hiring manager.
You just don’t do it.” While the purpose of the cover letter has never changed, the advent of digital technology has meant that the way it is presented and submitted has evolved.
For example, rather than sending hard copies through the post, cover letters take the form of a personalised note to add to your Linked In application or an email attaching your CV.
And certainly, don’t just copy and paste your cover letter for every position you apply for – make it personal and targeted every time.
It’ll be obvious to an employer if you’ve just edited a few words of the same cover letter that you send to everyone else, which may suggest you have little real interest in the vacancy. The first sentence of the cover letter will either grab the hiring manager’s attention or lose it, so it needs to powerfully demonstrate that you understand what they are looking for and need.