Let’s look at how these tendencies can affect online buying behavior and what you can do to make it work in your favor.
Mark Gungor – Men’s Brain Women’s Brain Studies have shown that there are numerous physical differences between male and female brains.
Trip Advisor lets their users filter relevant user reviews by the type of user.
A study by the Erasmus University showed that once men found a brand that worked for them, they were more likely to stick with it, which is especially true for apparel, automobiles, financial services and home electronics, while women showed a greater degree of loyalty if they received a good service.
Get to the point quickly, focus on the products, and use active statements that demonstrate value. To reach and engage women, you will have to create emotive shopping experiences that resonate with them.
A purely functional approach can fall flat pretty quickly.In general, the left hemisphere is in charge of performing logic computations and processing facts.The right hemisphere is dominant in processing visual imagery and interpreting context. In the context of shopping, this different brain structure leads to men tending to be mission- and task-oriented shoppers while women are more likely to be discovery-oriented shoppers who readily adjust their initial goals if this would result in a more satisfying outcome.There is a decade worth of scientific research on this subject, which shows that there are observable differences in how men and women behave as shoppers.It’s clear, men and women think differently about shopping and will approach the act of shopping online in different ways.Research shows that men and women differ dramatically in their strategies for information processing and decision-making.Women tend to be more comprehensive and take both subjective (customer reviews) and objective information into consideration, while men tend to favor objective information (make, model, speed etc.) over subjective information.According to a 2013 study conducted by See Why, 57% of women purchased goods online, compared to 52% of men.However, as of today, men are more likely to use mobile devices to shop: 22.2 percent of men said they used their smartphones to shop while only 18.2 percent of women did so.We can find a similar approach at who use different layouts for their Halloween campaign: men will see the individual products, while women will see how these products could look like on them.In their study on online shopping orientations, Seock and Bailey discovered that women visited more websites and contrasted different options more thoroughly than men.