An example of a value proposition might be "We are the brand of choice for high-energy, achievement-oriented males who are looking for a pulse-pounding experience in a genuine auto-racing environment."The value proposition should also identify your top competitors and describe how those competitors position themselves against their own target markets.
The intent here is to identify and scope out a market “niche” for yourself.
Your unique value proposition describes your company, your products and services, and how you and your offerings are positioned in the marketplace.
It also defines your target market(s), ideally including demographic information such as age, gender and household income.
According to Chart Beat, you have between 5 to 30 seconds to hold the attention of a viewer on a landing page.
In other words, if you can’t communicate your value in less than 30 seconds, you’re losing money.
In fact, most executives will quickly share a brief description when asked.
However marketing teams often struggle to effectively communicate their value proposition in branding and messaging.
In addition, we give examples of strong USPs other brands have developed—including our own USP here at Palo Alto Software!
Do you have a topic you’d like to see covered on Bplans? Briana is the content marketing specialist for Palo Alto Software.