Putting time and effort into conducting a comprehensive SWOT analysis can help you: This section addresses how you plan to manage your employees and human resources processes.
You should also discuss your short-term and long-term plans for employee recruitment, training, and retention.
Your forecasts should run for the next 3 to 5 years.
However, the first 12 months' forecasts should have the most detail, including assumptions both in terms of costs and revenues, so investors can clearly see your thinking behind the numbers.
Implementing good environmental and social practices is good business — it can give you a competitive advantage and help foster goodwill toward your business.
In this section you should discuss ways in which your business honours ethical values and respects people, your community, and the environment.
Keep in mind that solid market research is the backbone of an effective marketing strategy.
You will want to back up your statements with facts — explain how you reached your conclusions and include statistics from reliable sources.
You may also want to include a profile of your "ideal customers".
You can create profiles based on customer type — consumers, retailers, or wholesalers — or base your segments on demographic information such as age, location, and income level.