Zara Fast Fashion Case Study Solution

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From sharp difference between Zara’s and other retailers’ approaches, it can be illustrated that IT will not enviably lead to one best way to execute core processes (Mc Afee & Brynjolfsson, 2008).

From discussion between Salgado and Sanchez, it can be seen that current issue faced by Zara is whether it should upgrade the point-of-sale (POS) system throughout the Zara value chain.

The company has grown nearly 550 stores around the world with almost half market in Spain and France.

Zara has developed a business model based on quick response, short deadline and a great choice of clothes at reasonable price.

Obviously, Zara’s fast fashion approach is quite different from other clothing retailers, which not only enables Zara to respond to the market demand with less time compared to its competitors, but also enhances Zara’s capacity to anticipate the customers’ trend.

By following the trend, Zara is able to sell garments which are still hot and meet customers’ desire without making advertisements.

Moreover, Zara always could provide new clothes with fashion every time.

The success of Zara is driven by its competitive advantages of quick response over its rivals.

The current POS terminal which in use within every store runs on DOS operating system, it is no longer supported by Microsoft since 2003.

But this DOS-based system meets the needs of the company; it had proved to be remarkably stable, effective and easy to maintain all over the time.


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